In this episode, host Stephanie Pryor sits down with Patrick Schober, founder, CEO, and creative director of Poetica Marketing, a branding, marketing, and events agency based in Pittsburgh. 

Stephanie and Patrick dive into one of the most urgent topics in the industry today: the role of AI in marketing. From AI’s impact on workflow to its increasing presence in advertising, sales, and content creation, they explore how AI can augment human creativity rather than replace it.

Patrick discusses the dangers of “AI slop,” the importance of human oversight, and why strategy remains the most valuable asset an agency can offer in 2026.

Plus, we cover our favorite Christmas movies and address an age-old question (for Millennials, anyway): Is Harry Potter a Christmas movie?

🔗 Visit Poetica Marketing: https://www.poeticamarketing.com/ 

🔗 Follow Patrick Schober: https://www.linkedin.com/in/patrick-schober-pgh/ 

🔗 Follow Stephanie: https://www.linkedin.com/in/stephanieapryor/ 

🔗 Follow LANC: https://www.linkedin.com/company/lanc-marketing 

🔗 Visit LANC: https://lancmarketing.com/